Case Studies

Accelerating Sales at Scale

magicJack - The Challenge

magicJack is a nationwide wireline telecommunications company and leading provider of voice over internet protocol (VoIP) services, with sales in excess of 12 million magicJack telephone adapters and millions of smart-phone downloads of its soft-phone and texting application since inception.

magicJack launched its groundbreaking products and services through various direct to consumer marketing channels with great success, however lacked a clear strategy to sell its consumer product in retail stores. magicJack needed to outsource appropriate resources and expertise to establish and manage an aggressive and comprehensive bricks and mortar expansion plan to leverage its advertising and growing brand awareness and its direct marketing success.

magicJack - The Work

Technigistics put its nationwide sales team into action to provide magicJack with immediate store presence with several retailers and thus promote the game changing magicJack proposition with its mass appeal and distribution possibilities. As our team works with dozens of merchants we built a portfolio of partners in excess of 25 retailers with thousands of collective locations for magicJack.

As each merchant partner has its own respective strengths and weaknesses as it relates to available marketing vehicles for promoting various products and services, we worked with each one to customize a collaborative sales plan utilizing the most optimum set of merchant resources available to magicJack to maximize its sales.

Technigistics oversaw all facets of retail management for magicJack, including logistics, merchandising, promotions, inventory forecasting and allocation, employee training and engagement tactics and much more.

magicJack - The Results

As a result of our abilities to quickly navigate through entangling bureaucracies and contractual requirements with multiple merchant partners, we were able to establish an immediate and successful retail sales presence for magicJack and leverage its growing popularity before its competition was able to establish similar footholds.

Together with magicJack we sold millions of units through various retail partnerships and eventually overtook its direct to consumer sales, where it remains today as magicJack continues to thrive with many retailers both in the US and Canada and is still a leading VoIP product and service provider in the marketplace.

Sourcing a Solution

Virgin Mobile - The Challenge

Virgin Mobile USA is a no-contract nationwide wireless service provider with millions of subscribers. Virgin Mobile offers a selection of wireless handsets ranging from entry-level devices to rich featured smart phones available at more than 40,000 retail stores throughout the country, including Target, Walmart, Best Buy, and thousands of other convenience and mobile electronics stores.

As we work with multiple retailers in the mobile products and services categories, we were approached by several merchants seeking a solution to provide consumers with branded accessories for Virgin Mobile to simplify the attachment sales process for employees and offer consumers with a set of high-quality alternatives for sale with the launch of existing and future Virgin Mobile handsets.

Virgin Mobile - The Work

Technigistics was tapped by Virgin Mobile to create a licensed accessories solution for several of its existing retailers, including Best Buy, Walmart, Target and Radio Shack, amongst others. As Virgin Mobile was not focusing its big box retailing efforts on accessories, we put our expertise and network of sourcing and manufacturing partners to work to create a product design and production plan into motion, with unparalleled efficiencies and quality control measures.

We created a line of accessories that not only mirrored the branding elements and quality expectations of Virgin Mobile, but also enabled our retail partners to maximize their inventory dollars and retail space requirements with the accessories line as a result of our unique universal compatibility solutions (thus providing retailers with a means to assort fewer accessories without compromising on handset attachment possibilities).

Virgin Mobile - The Results

As a result of our expertise and efforts in sourcing and manufacturing a full line of licensed universal accessories for Virgin Mobile, Technigistics was able to sell our products under our proprietary vendor program for several years. We enabled Virgin Mobile to continue to focus on its core business while enabling its retail partners to sell a full branded hardware and accessories solution set. Further with our extended experience in retailing logistics, we consistently provided our merchant partners with the right products in the right quantities at the right time (with the launch of the Virgin Mobile handsets); thus ensuring maximum attachment and sales rates.

Trekking New Territories

Johnson Controls - The Challenge

Johnson Controls is a world leader in smart buildings, creating safe, healthy and sustainable spaces. Johnson Controls boasts the world's largest portfolio of building technology, software, and services, backed by a dedicated team of over 100,000 employees, allowing them to provide comprehensive solutions for smart, healthy, sustainable buildings across the globe.

The Johnson Controls consumer products team (with its wide assortment of residential products inclusive of smart home products and services) needed assistance in breaking into big-box consumer electronics retail stores. Johnson Controls sought to leverage our industry expertise and relationships to formulate partnerships with Best Buy in the US and Canada to increase its overall consumer retailing footprint in both countries.

Johnson Controls - The Work

Technigistics quickly went into action with the Johnson Controls team; opening up communications with both retailers and exploring merchandising possibilities. We worked with the Johnson Control product design and engineering teams; operations/logistics teams; marketing team and the sales/business development team to prepare everyone for the expectations and requirements with the retailers.

As a result of our significant/collective preparation (and understanding of the needs of the merchants) we went into the merchant conversations well-prepared for serious and immediate merchandising possibilities. We were able to secure contracts with both retailers within a matter of months. We were able to secure nationwide placement of Johnson Controls smart thermostat products in both retailers; and developed sophisticated live-working products for consumer use/demonstrations in stores. We also put together a comprehensive program for both retailers to provide them with appropriate product training/education; seasonal promotions/sales; marketing and advertising tactics and more.

Johnson Controls - The Results

Aside from securing placement in stores nationwide with both Best Buy USA and Best Buy Canada, Johnson Controls was able to significantly increase its consumer footprint and attract thousands of new customers. We were able to establish an immediate and successful retail sales presence for Johnson Controls and leverage the growing trends in sales of smart home products before competition was able to establish similar footholds.

We also pioneered relations between Johnson Controls and Best Buy Business to increase our reach beyond retail stores. We worked with the Best Buy Builder and Developers team (a team within the larger Best Buy Business team) to market and sell thousands of other Johnson Controls smart home products which were used in new residential home building developments across the country.

Going Private for Profit

SwissGear - The Challenge

A leading manufacturer of consumer electronics accessories and authorized licensee of the maker of the genuine Swiss Army Knife and SwissGear by Wenger brands sought to establish a working partnership with Best Buy to leverage its popular consumer brands and expertise in manufacturing computer cases and backpacks.

We saw a significant correlation between the brand attributes of Swiss Army and the demographics of the Best Buy customer base and thus opportunities to create several incremental lines of business for both companies through both traditional assortments and private label manufacturing arrangements.

SwissGear - The Work

Through our connections and relationships with multiple buying teams, we helped the licensee establish partnerships with Best Buy across several product categories. Together with the manufacturer we leveraged the popularity of the Swiss Army brands to create premium lines within categories such as computer cases and backpacks, camera cases, wireless cases and computer peripherals and accessories.

Technigistics further maximized the partnership between both companies by introducing the manufacturer to the private label sourcing team and provided them with guidance through the processes and due diligence requirements to become a private label manufacturer for Best Buy, ultimately winning contracts to produce and sell several additional high-quality products for Best Buy and thus create revenue streams that were unavailable to most traditional vendors with similar capabilities.

SwissGear - The Results

As a result of our efforts, we maximized the potential of the relationship between our client and Best Buy by building not only a successful core traditional line of business but also by expanding into new categories and through private label production.

Best Buy was able to increase its overall average selling prices and margins across multiple categories by assorting the Wenger and SwissGear brands and offer its customers several new high quality product lines with the types of features and attributes customers come to expect with the premium brands.

Boosting Footprints

Boost Mobile - The Challenge

DISH Wireless LLC (a subsidiary of Dish Network doing business as Boost Mobile) is an American telecommunications company and wholly owned subsidiary of EchoStar Corporation. Boost Mobile is the fourth largest wireless carrier in the United States (as of 2025) and operates a 5G wireless network covering over 80% of the American population. Boost Mobile also provides wireless services through the AT&T and T-Mobile wireless networks.

Following the Sprint (former parent organization of Boost Mobile) merger with T-Mobile in 2020, Boost Mobile was acquired by Dish Wireless. Dish Wireless sought assistance in building out its big-box retailing footprint following the acquisition with an experienced team knowledgeable of both the wireless industry and with big-box retailing experience to increase door-fronts and sales beyond its corporate stores and network of dealers/agents.

Boost Mobile - The Work

We were enlisted to assist Boost Mobile on multiple fronts and objectives over a 24 month timeframe: 1) create a go-to-market program to present to Best Buy and Target and expedite partnership discussions; 2) provide ongoing education and guidance to a new/expanding team of Dish Network employees to enable them to eventually manage the Best Buy and Target accounts themselves; and 3) assist with building out and launching a new postpaid version of Boost Mobile to increase its subscriber base with new offerings.

We built a series of workstreams and measurable milestones as a foundation for our arrangements and objectives, and worked together with the growing Dish Wireless team to achieve all the objectives together.

Boost Mobile - The Results

We established partnerships with both Best Buy and Target under extremely quick timeframes (from initial approaches until contracts we accomplished our initial objectives in under 90 days). We credit our preparations with Boost Mobile and our experience/relationships with the wireless merchants for the quick results.

We were able to successfully handoff account management of both retailers to the internal Dish Wireless team following our engagement due to regular/ongoing guidance/teachings to their various teams across the full spectrum of personnel needs for successful account management (sales; marketing; logistics; IT; accounting/finance; and more).